Favorite Episodes: What’s a Red Cup Got To Do With It?

January is a time for looking back at the prior year, our wins and losses.   Favorite Episodes is a way for me to look back at what I’ve written in 2015 that was well received by my readers while diving into my blog stats and editorial calendar.  Over the next few weeks, I will be posting little or no new original content. Instead I am reblogging some of my most popular posts from 2015 and developing a Favorite Episodes Season Three page in the process.

NaBloPoMo_2015The new Starbucks holiday cup offends me. No, not my Christian sensibilities, but my creative sensibilities. Its minimalist approach has well been done before… the Hefty red solo cup which has been around since the 1970s. It’s boring and lacks originality. Personally, I would prefer something a little more creative when a company unveils a new design. Its boring but functional design will not stop me from buying a peppermint hot chocolate or two from Starbucks this holiday season.

The cynic in me wonders whether some Madison Avenue marketing firm hired Joshua Feuerstein to claim that the red cup was an assault on Christianity and evil Starbucks was trying to remove Christ from Christmas. Whether it was his intent or not, Feuerstein will most certainly drive up Starbucks’ revenue.

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